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日产LEAF欧洲首映

原创 临时 2018-12-18

案例介绍

CINIMOD STUDIO WERE TASKED WITH LAUNCHING THE GROUNDBREAKING NEW NISSAN LEAF ELECTRIC VEHICLE.

OSLO, NORWAY – 2017

Credits:

Client: Nissan

Location: Oslo, Norway

Design & Concept: Cinimod Studio

Digital & Technical Production: Cinimod Studio

Sound Composition: Cinimod Studio

Creative Agency: Edelman

Projectors & Event Production: Hopscotch

Media Production: Dragonfly

 

To celebrate the launch of Nissan’s next generation LEAF, Cinimod Studio created an engaging premiere which brought the electric vehicle to life through a projection mapped performance.

Eager to illustrate the sustainable 'second life' possibilities for EV lithium-ion batteries following their automotive usage, Nissan tasked Cinimod with realising a visual narrative which was both captivating and compelling.

Working closely with global communications marketing firm Edelman to conceive a concept and setting which exemplified the vehicle's innovative technology, the studio's in-house team used four high-powered projectors to map the designed performance onto a physical LEAF during its official launch at the Nissan Futures 3.0 event in Oslo, Norway.

Set in front of a backdrop displaying bespoke animations, projectors and professional video mapping software facilitated the illusion of the car travelling through playful scenarios depicting options for the batteries' various 'second life' usages.

A dynamic and energetic musical score synced harmoniously with the animation graphics and perfectly complimented the technical implementation, therefore ensuring an original and memorable spectacle.

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