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- 研究报告 | 2024年博物馆文创产业研究报告
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2024-10-25
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MobTech研究院分析师观点
博物馆文创行业现状
• 博物馆文创是结合博物馆的馆藏资源和现代创意思维的产物,其兼具文化、艺术、地域、纪念、科技以及实用六大特征;
• 节假日“博物馆游”爆火,带动文创产品热卖;
博物馆文创消费者洞察
• 00后、90后是博物馆文创消费主力军;
• 博物馆文创品类中创意文具类偏好度最高;高附加价值的产品成消费者首选,复刻珍品引领潮流;
• 超八成消费者对博物馆文创具有购买意愿度,兴趣是主要的购买驱动力;
博物馆文创典型案例
• “博物馆+”融合地方特色文化、美食、娱乐、社交,提供多元沉浸式体验,打造古代历史、文物与现代生活沟通的桥梁;
博物馆文创发展趋势
• 产品设计的破格与创新,为博物馆文创插上出圈的双翼;
• 寓教于乐,利用文创的特殊意义推动社会发展;
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