资讯
展览资讯 大型展会 灯光节 大型盛典 赛事 中标捷报 产品快讯 热门话题 艺术节 活动 演出 新闻 数艺报道 俱乐部签约
观点
大咖专访 观点洞察 书籍推荐 吐槽 设计观点 企业访谈 问答 趋势创新 论文 职场方法 薪资报价 数艺专访
幕后
幕后故事 团队访谈 经验分享 解密 评测 数艺访谈
干货
设计方案 策划方案 素材资源 教程 文案资源 PPT下载 入门宝典 作品合集 产品手册 电子书 项目对接
  • 0
  • 0
  • 0

分享

Xiaomi's 30K Second Gallery Won Bronze Cube of ADC Annual Awards

2023-06-16

Art Directors Club of New York, known as ADC, was the first global organization to celebrate and award leaders in creative communications. Founded in New York by Louis Pedlar on August 13, 1920, the club was established to ensure advertising was judged by the same stringent standards as fine art.

In the words of ad and design legend Earnest Elmo Calkins, “artistic excellence is vitally necessary to successful advertising.” ADC has set the tone for creative excellence that the industry continues to follow a century later. The ADC Annual Awards joined the creative design nonprofit The One Club for Creativity in 2016, is the world’s longest continuously running awards program recognizing global excellence in craft and innovation in all forms of design and advertising.
Level: Bronze Cube
Category: Public Art / Installation Design
Photography is the most important language of this era.
In 2022, Xiaomi and Leica Camera AG became imaging strategic partners to start an in-depth cooperation in optics and technology development, and launched the "Xiaomi Photography Award in Collaboration with Leica”. VAVE created an incredible 5-side LED countdown installation on the 600 year old Simatai Great Wall. As the centerpiece, we laid 100 giant photos on the rugged walls with luminous light boxes; an exhibition of the works was built in the remains of the beacon tower. In total, a display space of about 1km has been constructed.

The expression of every individual is significant, and the diaries taken by every ordinary person will be gathered into the "portrait" of this era eventually. 30,000 photos were replayed for more than 8 hours in the past year at a rate of 1 frame per second. There are no heroic figures or sensational events in the history books, but countless tiny moments of life are superimposed together to form a macro narrative, an epic about ordinary people and momentary aesthetics. To a certain extent, they represent the memory of China in 2022.
委托方 Client
小米 Xiaomi

领衔机构 Lead Agency
VAVE Studio 翡梧

参与机构 Involved Agencies
InsPUMP 直觉泵,OGK,PRphoto

搭建 Construction
VAVE Studio 翡梧,InsPUMP 直觉泵

摄影 Photography
PRphoto


营销管理 Marketing Management
小米市场部

传播管理 Advertising Management
徐炜

创意指导 Creative Direction
徐炜,苏楠

设计指导 Art Direction
胡海杰 ,张琛,任风光

创意管理 Creative Management
黄冠杰,苏楠

策略规划 Strategic Planning
黄冠杰

创意与内容策划 Content Planning
罗晓楠,陆小栋,邵麟

数字内容制作 Digital Content Production
邵麟,陆小栋,向川,刘双,何强,张宇

公共关系 PR Manager
方芳,杨始朝

Copyright © 2015–2023 VAVE (Shanghai, Shenzhen) Creative Design Co., Ltd. All rights reserved.

阅读原文

* 文章为作者独立观点,不代表数艺网立场转载须知

本文内容由数艺网收录采集自微信公众号VAVE STUDIO ,并经数艺网进行了排版优化。转载此文章请在文章开头和结尾标注“作者”、“来源:数艺网” 并附上本页链接: 如您不希望被数艺网所收录,感觉到侵犯到了您的权益,请及时告知数艺网,我们表示诚挚的歉意,并及时处理或删除。

数字媒体艺术 新媒体艺术 科技艺术

10496 举报
  0
登录| 注册 后参与评论