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- 「母亲节」策划太敢玩!妈妈“嗨起来”~
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原创 2023-04-25
(文章来自黑猫会公众号)
虽然你们最近都在忙五一的活动,但是呢!五一过后就是母亲节!千万不要一心扑在五一上,你的母亲节方案、资源…都准备好了吗?
母亲是我们生命中最重要的角色,加之如今的营销市场除了美观,也越来越注重“内涵”,那关于“母亲节”,除了康乃馨…策划还能玩出什么新颖的主题?
今天猫妹妹就给你们带来5个母亲节创意主题活动,分别从:美妆、珠宝、香水、口红、月子中心,这5大女性版块切入,一定能给你接下来的母亲节活动带来很多灵感!赶紧先收藏了~
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美妆节
「整妆待发」美妆节
本次美妆节特邀资深插画师YANQIN YU,用插画还原时尚风格,将艺术妆点美好想象,打造美轮美奂的视觉盛宴“美妆加油站”,以汽车加油站为设计灵感打造橙黄色调融入悬浮的春日繁花,留下浪漫痕迹美妆,花店,便利店等多元素打造沉浸式美妆街区。
位于“美妆加油站”的四大梦幻场景带来满满惊喜和浪漫:魅力加油箱、美妆便利店、时尚贩卖机、艺术花店。
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珠宝主题展
周大福青春88系列时光诗荟主题展
以“青春不止是年华,更是心境”为理念,周大福在南宁万象城一楼中庭打造了四处青春装置,让每个到来的朋友都能漫步其中,在时间流逝中无限邂逅青春的烂漫。寓意着女性在不同阶段都可以回归初心,迎来无限可能。
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香水展
小众香水群像展 2023北京站
“鼻子的春天”小众香水群像展,以嗅觉的复苏为契机以寻觅春光为展览线索,汇集数十个品牌、近两百种或治愈或新奇的小众气味,激发感官的活力,让观展者一司享用万物复苏的春天,享用失而复得的嗅觉。现场打卡即可免费领取小众香水试香赠礼一支,把春日气息直接带回家!
展览以不同主题切入,通过视觉装置、声音、文字等多媒介与气味结合,呈现国内外风格各异的小众香水群像。
同时在现场邀请了调香师、香评人、香水品牌及跨界品牌方等嘉宾举办沙龙分享活动,分享小众香水的知识趣见。
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口红主题活动
迪奥上瘾之城
为了满足所有在传统与现代之间挣扎的女子,Dior(迪奥)品牌推出口红新品,整体以粉色为主色,融入工业风元素,暴露结构,代表着大胆、热情且勇于追求自我的现代都市女性。
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快闪舞剧
“圣贝拉月子之旅”百老汇快闪舞剧
圣贝拉在上海 BFC 外滩金融中心举办了首场“圣贝拉月子之旅”百老汇快闪舞剧,生动演绎了月子之旅的概念。创新性地展示每一位入住圣贝拉妈妈的月子日常,呈现出 9v1 专业护理团奢侈的人员配比,和全周期护理等服务亮点。
同时,圣贝拉还在现场设立女性态度宣言墙及旅行箱装置,观众可以在月子餐车品尝 20 年匠心研制的养生月子茶。此次通过歌舞剧+线下装置的实体形式,圣贝拉希望能够更具体验化、艺术化地展现其 LTV 孕产全周期服务(LTV, Long-Term Value)的理念。
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