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奖讯 | IM智己展台赢得成功设计大奖

原创 2022-05-06


建立于2006年,作为中国首个本土发起的国际设计奖项,成功设计大赛坚守彰显设计价值,通过表彰代表未来趋势的成功设计,积极推动设计行业的中外交流及行业共融。

Established in 2006, as the first global design awards competition launched in China, Successful Design Awards is aiming to amplify the value of design by identifying and recognizing successful designs for the future; by connecting the Chinese design community with those in other countries; and by integrating design with different industries.

2021年,由上汽集团、电商阿里巴巴、张江高科联合创立的新品牌——IM智己汽车诞生。IM车型设计完全围绕乘客体验,采用自动驾驶技术、出色的连接功能和高端材料:智能移动。

In 2021 the new ev brand of IM智己汽车 was born - jointly founded by SAIC Motor, online retailer Alibaba and Zhangjiang Hi-Tech Group. Charged with autonomous driving technologies, outstanding connectivity features and high-end materials, the IM car models are designed entirely around the passengers experience: Intelligence in Motion.
对于该品牌的首次车展亮相,VAVE创造了一个环绕式参观体验的空间概念。开放式产品探索广场的部分,线性品牌叙事的部分,和顶部的VIP礼遇夹层,通过沉浸式空间和感官触点将客人与品牌彼此相连。设计元素形成了一处人造景观,使它的初次亮相具有独特的设计感。人造景观源自品牌标志,而品牌主张“智能移动”贯穿了每个互动触点。

For the brand’s first auto show appearance, VAVE created a space concept that likewise revolves around the visitors’ experience. Partly an open product exploration plaza, partly a linear brand story, topped by a VIP hospitality mezzanine, connecting the guest with the brand through immersive spaces and sensual touch points. The design elements create an artificial landscape that make the first appearance iconic with a distinctive design. The artificial landscape is deriving from the brand's logo and the brand’s claim “Intelligence in Motion” is at the heart of each interactive touch point.

客户:智己汽车科技有限公司
Client: IM Motors
设计面积:1500 sqm
Size: 1500 sqm
空间设计机构:VAVE Studio & 景睿营销
Design Agency: VAVE Studio & Eventplus communications
AIRO 概念车设计:Heatherwick Studio
AIRO Concept Car Design: Heatherwick Studio
数字艺术&车内数字体验:teamLab
Digi-Art Space & InCar Experience Concept: teamLab
设计深化&展台施工:上海美术设计公司
Design Deepening & Construction: Shanghai Art-designing Co.,Ltd
照片提供:IM Motors
Photos Provided by: IM Motors

Copyright © 2022 VAVE Studio 翡梧(上海)创意设计有限公司。All rights reserved.

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数字媒体艺术 IM智己展台 设计大奖 上海车展 奖讯

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