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iF设计奖 | IM智己展台赢得iF设计奖

原创 2022-04-15


iF设计奖是世界上最负盛名的设计奖项之一。自1953年在德国举办以来,iF印章对消费者和设计界来说意味着优秀的设计。作为全球卓越设计的象征,iF设计奖与红点奖(Red Dot)和IDEA奖并称为世界三大设计奖。

The iF DESIGN AWARD is one of the world’s most prestigious design awards. Organized in Germany since 1953, the iF seal signifies good design, for consumers and the design community. As a symbol of global excellence in design, the iF DESIGN AWARD is known as the world's three major design awards along with the Red Dot Award and the IDEA Awards.


2021年,由上汽集团、电商阿里巴巴、张江高科联合创立的新品牌——IM智己汽车诞生。IM车型设计完全围绕乘客体验,采用自动驾驶技术、出色的连接功能和高端材料:智能移动。

In 2021 the new ev brand of IM智己汽车 was born - jointly founded by SAIC Motor, online retailer Alibaba and Zhangjiang Hi-Tech Group. Charged with autonomous driving technologies, outstanding connectivity features and high-end materials, the IM car models are designed entirely around the passengers experience: Intelligence in Motion.
对于该品牌的首次车展亮相,VAVE创造了一个环绕式参观体验的空间概念。开放式产品探索广场的部分,线性品牌叙事的部分,和顶部的VIP礼遇夹层,通过沉浸式空间和感官触点将客人与品牌彼此相连。设计元素形成了一处人造景观,使它的初次亮相具有独特的设计感。人造景观源自品牌标志,而品牌主张“智能移动”贯穿了每个互动触点。

For the brand’s first auto show appearance, VAVE created a space concept that likewise revolves around the visitors’ experience. Partly an open product exploration plaza, partly a linear brand story, topped by a VIP hospitality mezzanine, connecting the guest with the brand through immersive spaces and sensual touch points. The design elements create an artificial landscape that make the first appearance iconic with a distinctive design. The artificial landscape is deriving from the brand's logo and the brand’s claim “Intelligence in Motion” is at the heart of each interactive touch point.
客户:智己汽车科技有限公司
Client: IM Motors
设计面积:1500 sqm
Size: 1500 sqm
空间设计机构:VAVE Studio & 景睿营销
Design Agency: VAVE Studio & Eventplus communications
AIRO 概念车设计:Heatherwick Studio
AIRO Concept Car Design: Heatherwick Studio
数字艺术&车内数字体验:teamLab
Digi-Art Space & InCar Experience Concept: teamLab
设计深化&展台施工:上海美术设计公司
Design Deepening & Construction: Shanghai Art-designing Co.,Ltd
照片提供:IM Motors
Photos Provided by: IM Motors

Copyright © 2022 VAVE Studio 翡梧(上海)创意设计有限公司。All rights reserved.

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数字媒体艺术 体验设计 iF设计奖 新媒体艺术 科技艺术

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