主题 Theme

2022可持续时尚——循环再生设计工作坊

时尚，就如同这个单词一样，具有谜一般的魅力，造梦的同时吸卷了无可估量的投资，不免助燃某些矛盾，资源浪费就是其中之一。

本课题：可持续时尚——循环再生设计（Sustainable fashion--Upcycling design），将可持续设计与时尚领域的服务实践相融合，打造未来的绿色时尚生活与产品。

本课题要求调研奢侈品牌行业背景，梳理时尚行业的可持续设计机会点，研究高端奢饰品快递包装产业工作流程，系统蓝图，寻找痛点，问题，提出洞见性的设计概念。运用大学本科专业知识和能力，探索材料、服务设计、环境设计、生态设计等不同方向切入，对现有奢侈品快递包装设计及服务模式进行可持续设计的思考和升级。

基于5R（Reduce、Reevaluate、Reuse、Recycle、Rescue）原则探索未来奢侈品服务系统的设计，形成新仓储、环保包装、智慧能源、环保空间、智慧互动等类型的模块，提出更环保更可持续的设计系统。以全球的时尚产业为思考背景，运用可持续设计的方法，探索应对全球人类共同挑战，实现社会和谐的可持续的未来。

Fashion, has its mysterious charm. While making dreams, it attracts immeasurable investment, which inevitably fuels certain contradictions, including resource waste.

This topic: Sustainable fashion -- Upcycling Design, integrating Sustainable design with service practice in fashion field, creating green fashion life and products in the future. We will integrate sustainable design and service practice in fashion field to create green fashion life and products in the future.

This project requires to investigate the industry background of luxury brands, sort out the opportunities of sustainable design in the fashion industry, study the workflow and system blueprint of high-end luxury express packaging industry, find pain points and problems, and put forward insightful design concepts. With my undergraduate professional knowledge and ability, I explored materials, service design, environmental design, ecological design and other different directions, and thought and upgraded the existing luxury express packaging design and service mode of sustainable design.

Based on 5R (Reduce, Reevaluate, Reuse, Recycle, Rescue) principles, explore the design of future luxury service system, form modules of new storage, environmental protection packaging, smart energy, environmental protection space, intelligent interaction and other types, and propose a more environmentally friendly and sustainable design system. With the global fashion industry as the thinking background, the sustainable design method is used to explore the common challenges of the global human beings and realize the sustainable future of social harmony.

主要议题 Topics

本次课程聚焦时尚设计的可持续性，重点探讨以下议题：

SERVICE-如何将传统服务模式升级为可持续的模式？

How to upgrade the traditional service model to a sustainable model?

MATERIAL-如何将现有的材料升级为可持续的材料？

How to upgrade existing materials to sustainable ones？

SYSTEM-如何将现有的包装系统提升为可持续的系统?

How to upgrade an existing packaging system to a sustainable system?

SPACE-如何将可持续理念融入到员工办公环境？

How to integrate the concept of sustainability into the employees' office environment?

设计场景 Design Scenarios

品牌包装：奢侈品包装工厂。

Brand packaging: packaging factory for luxury goods.

目前，品牌工厂有许多包装环节有可持续方向的提升，比如包装材料、包装方式、储藏方式、运输步骤、退货包装等。

At present, many packaging links in brand factories have been improved in the sustainable direction, such as packaging materials, packaging methods, storage methods, transportation steps, returned packaging and so on.

品牌办公空间：品牌办公空间、花园。

Brand office space: brand office space, garden.

目前，品牌办公空间以及花园有较多闲置空间，需要进行可持续方向的提升，如环保材料装置、互动种植等。

The brand office space and garden have a lot of idle space, need to improve in a sustainable direction, such as environmentally friendly materials installation, interactive planting, etc..

日程安排 Agenda

WEEK 1、2

Introducing the 5R Concept

背景导入、前期调研、方案概念设计

Background, pilot research, concept design plan

WEEK 3、4

How to be sustainable?

可持续设计提升

Sustainable Design enhancement

WEEK 5、6

How to build up the prototypes?

模型制作

Making models and prototypes

WEEK 7、8

Exhibition and Final Report

成果制作、布展、工作坊成果展览与终期评图

Final works production, exhibition preparation, exhibition and commentary on the workshop outputs.

*工作坊期间还将安排品牌工厂参观等能够了解品牌文化以及商业运作模式的近距离体验

* During the workshop, we will also arrange brand factory visits and other close experiences to understand brand culture and business operation mode

设计要求 Design Requirements

1、从材料的源头出发，以可再生资源为主要研究对象，探寻在包装制作，运输和回收过程中，降低碳足迹的设计方案。

2、从包装形式的角度，提出高效的产品设计。

3、从现代零售及快递的迅速发展，提出具有创新性的运营模式，在优化用户“时尚”体验的同时具有强烈的可持续能量。以面向真实世界，可能性的提出 和可行性的证明;

4、从环境设计出发，提出环保且具有创新意识的环境装置以及互动体验的可能性方案；

5、方案应包括但不限于产品设计、服务设计，可从交互设计、环境设计、装置艺术等角度进行切入。

1、Starting from the source of materials and taking renewable resources as the main research object, the design scheme of reducing carbon footprint in the process of packaging production, transportation and recycling is explored.

2、From the Angle of packaging form, put forward efficient product design.

3、From the rapid development of modern retail and express delivery, innovative operation mode is proposed, which has strong sustainable energy while optimizing users' "fashion" experience. To face the real world, to propose possibilities and to prove feasibility;

4、From the perspective of environmental design, the possibility of environmental installation and interactive experience with environmental protection and innovative consciousness is proposed.

5、The program should include but not limited to product design and service design, which can be started from the perspectives of interaction design, environment design and installation art.

导师团队 Tutors

*以下按姓氏首字母排序

*The following is sorted in alphabetical order

成果产出 Outcome

工作坊作品将以线下展览的形式进行展出。

The works of the workshop will be displayed in the form of offline exhibition.

获得入选的方案将获得奖学金（5000-10000元），以及品牌实习的机会。

Those selected will receive bonus money（5000-10000 RMB） and a brand internship opportunity.

此外，学员还有机会参加上海静安国际设计节。

In addition, students have the opportunity to participate in the Shanghai Jing 'an International Design Festival.

参考案例 Reference

The Garbage Garden

包装盒

锤子

玻璃香水瓶

「sǔn」

玻璃香水瓶

re-collier

眼影盘

woven stationery

物流编织袋

消逝的纸花

包装盒

生如

纸盒，记忆合金

报名方法 Sign Up

请将简历/作品集（12页以内）

发送至邮箱：jalab@tongji.edu.cn

工作坊向同济大学年满18周岁本科生以及研究生进行招募

报名截止日期2022年3月3日

欢迎同学们报名参与！

Please send your resume/portfolio (no more than 12 pages)

Send it to jalab@tongji.edu.cn

The workshop will recruit undergraduates and postgraduates over 18 years old from Tongji University

Deadline for registration is March 3, 2022

Students are welcome to sign up！

供稿 | 赵世笺

海报设计 | 赵世笺 甘陈宇

排版 | 甘陈宇