本文来源于：赢赞创意互动InteractiveAgenc

CIIE Michelin Interaction

进博会米其林互动

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一年一度的进博会，今年你去参观了吗？

Did you have a chance to visit this year CIIE?

2020年11月5号-10号，本届进博会圆满结束，相较于之前两届，今年无疑是特殊的一届。此疫情背景下，在上海举办的第三届中国国际进口博览会圆满地落下帷幕，充分彰显了中国的力量与中华人民的万众一心。

From November 5th to 10th, 2020, another year of CIIE ended successfully.  This year is undoubtedly a remarkable achievements as compare with previous years. Against the Covid-19 epidemic, the complete success of 3rd China International Import Expo held in Shanghai fully demonstrated the strength of China and how unite we are as a Chinese people. 

此次赢赞非常荣幸的参与了本次MICHELIN进博会多媒体互动的策划与执行。同时非常感谢我们的leading agency Auditoire.

It is our greatest honor to participate in the planning and final implementation of MICHELIN Booth's multimedia interaction. Greatest thanks to our leading agency Auditoire.

01

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Joyful Lobby地面屏感应互动

Interactive Floor Screen

本次米其林展台由【趣动乐园】开启愉悦旅行，该互动区域由多块地面屏组成，可以让体验者踩上去触发互动。无人互动时，屏幕上呈现宇宙+七颗星星的飘动，提示体验者去踩星星。当体验者踩上某颗星星后，星星逐渐消失，呈现米其林的历程等动画内容。这块区域，体验者通过多媒体互动的趣味性，轻松深入了解米其林。

Michelin booth will first tour you with a pleasant [Joyful Lobby] tour. The interactive area is composed of multiple floor screens, it will react based on every steps on it. The screen presents a vast universe + seven floating stars by default, prompting the guest to step on it. When the guest steps on certain star, it will gradually disappears, presenting Michelin's animated journey. They can visually learn more about Michelin through the fun and intriguing multimedia interaction.

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智能多屏互动

Intelligent Multi-screen Interaction

接下来便来到了【万联智行】的互动区域，巨大的工艺艺术装置引人注目，该互动采用iPad与墙面进行双屏互动，将米其林的MEMS4、Track Connected、Smart Connected Tire等6大系统通过体验者自主点击iPad，图文并茂的方式向体验者演示6大系统的功能。

At the next station, they will discover another interactive area of [Smarter Mobility], an eye catching huge art installation. This interaction uses iPad to interact with a wall screen, combining Michelin’s MEMS4, Track Connected, Smart Connected Tire and other 6 major systems. By tapping on the iPad, the functions of the six major systems shall be demonstrated to the guest via pictures and texts.

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互动触摸墙

Interactive Touch Wall

下一个引领着体验者来到了【绿动循环】区域，该互动区域将米其林轮胎从制造到使用最后化为生产原料的过程通过动画，音效的形势展现，最为新奇莫过于其互动方式，体验者点击墙面的互动点位，投影播放动画内容，吸引着一波又一波的体验者感受多媒体互动的新奇，同时利用动画故事更好的向体验者传递了米其林的绿动循环概念。

The upcoming station will be the [Greener] area. This interactive area shows the process of Michelin tires from manufacturing, application and finally recycle into production materials via visual animation and sound effects. The most novelty part is the interactive method, guest may touch on the designated interactive point on the wall to trigger respective animation content projects onto it. It has been a huge attraction intrigued waves of guests to experience the novelty of multimedia and convey story line based  Michelin green cycle concept to the guest in a better way.

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米其林H5

Michelin H5

由于今年疫情的影响，考虑到很多未能参加本次进博会的观众，为此开设了云端观展，体验者可使用米其林H5，身历其境观赏本次米其林展台，并且还开设了问卷调查，现场直播，时间表等功能，让体验者在观展的同时参与互动游戏，实时了解米其林展台每日的活动日程。

Due to the impact of Covid 19 epidemic this year, and considering many visitors might not make it to the CIIE, we had prepared a cloud review exhibition to solve this problem. Guest can use the Michelin H5 to browse through the Michelin booth as if they were there. Meanwhile, H5 also contain a questionnaire survey , live broadcast, time schedule and other functions, allowing everyone to participate in our interactive games while enjoying the exhibition journey online, and being aware of Michelin Booth’s real time daily event schedule.

本次多媒体互动的设计为整个米其林展台增添了一抹新奇的元素，通过智能的互动，让无论是在现场的观众还是线上的观众，了解并熟悉米其林品牌。

This multimedia interactive design adds a touch of novelty to the entire Michelin booth. Through intelligent interaction, both on-site and online guest can understand and become familiar with the Michelin brand.

（请观赏以下互动视频）

（Here is the video review:）