本文来自于微信公众号：Wonderlabs

2020年04月30日起

NIKE将最新款产品AIR ZOOM PEGSUS 37

化身成为卡通的形式

在微信小程序平台推出了

“AIR ZOOM”人偶定制程序

为消费者提供了丰富、个性化和更具创新性的品牌体验

Wonderlabs非常荣幸受邀，设计制作了此项微信小程序

Wonderlabs is proud to have been invited to design and develop the latest Nike Wechat Mini Program. Launched on April 30th, this Mini Program provides customization of a personal cartoon charter to promote the launch of the AIR ZOOM PEGSUS 37.

人偶定制程序的使用者进入到程序首页，映入眼帘的即是一个不停跑步的人偶，与此同时它的形体属性以及装饰元素不断变化，在第一时间展示给了使用者丰富的内容！

When users enter the home page of the program, they will first see a cartoon character running. Users can customize and personalize many elements of the characters appearance, wardrobe, and accessories.

用户选择完人偶的形体属性后，

即可选择卡通化的NIKE最新单品，

主打产品PEGSUS 37第一时间以C位出现，

更有Apple Watch Nike+、新款服装、

各类配件满足用户的搭配需求！

值得一提的是，

为了迎合热爱跑步的用户，

我们提供了冲线带等特效贴纸供用户选择；

After the users finish designing the character’s body, they can choose from cartoon versions of the latest Nike products. Here they will get their first chance to see the style of the newest PEGSUS 37. There are also the Apple Watch Nike +, new clothing styles, and various accessories and other elements tailored for runners like finish-line banners.

在完成了人偶的定制后，我们的个性化服务还没有结束，用户可以在个人中心点击“继续海报定制”选择制作单人/多人海报；

After completing the character customization users can click on "Continue poster customization" in the personalization center and choose between single or multi-person posters;

单人海报中用户可以根据自己喜好，为自己设定一个跑步目标（PB设定），或是将自己的名字结合于海报之中（个性化）；

In the single-person poster mode, users can set a running goal (PB setting) for themselves or put their name in the poster (personalization);

多人海报中用户可以与朋友们组建团队，通过扫描朋友的二维码将朋友定制的小人偶与自己同框，用户在为此多人同框海报中取个团队名称后，即可保存海报并与他人分享。

In multi-person posters, users can form teams with friends, combining their characters into a single poster by scanning the QR code. After the users select a team name in the poster, they can save the poster and share it with others.

在用户体验完线上的个性定制服务后，用户的二维码还将成为一张线下服务的通行证，前往小程序中列明的NIKE各大门店，即可享受贴纸定制/Tee恤定制的服务。

After completing the on-line personalization and design process , their QR code will also become a pass for offline services. They ca go to the NIKE stores listed in the program, there they can print their designs as stickers for free or pay to create a custom T-shirt with their design.

更有不同的活动让用户参与。

There are also more activities to encourage further user participation and interaction.

Client: NIKE

团队介绍 / Team introduction:
Account Manager: Tede Gu
Project Manager: Jo Wu
Software Engineer: Ruiling Ma, Wenkai Fang, Zhixuan Li
UX&UI Designer: Elaine Song
Graphic Designer: Xiaolong Wang, Samuel Lefebvres
Project Executive: York Li，Fami Chen，Ning Xu，
Illustrator: Royal Club

特别感谢 / Special thanks:

Big thanks to Nike for this collaboration

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