- 0
- 0
- 0
分享
- OPPO R17新品奇妙夜
-
原创 2018-09-06
OPPO launched their latest OPPO R17 collection with great fanfare at Shanghai Columbia Circle on the night of 23rd August 2018. Wonderlabs was very honored to be part of this great event, by bringing 4 art installations and the RFID system.Consumers were taken on an art journey and experienced the amazing OPPO R17 through innovative and funny ways.
8月23日晚，OPPO在上海上生新所为其新推出的OPPO R17系列举行了盛大的新品发布会。Wonderlabs非常荣幸受邀为此次盛会制作了4个互动艺术装置和全场的RFID系统，体验者徜徉在一次艺术之旅的同时通过创新有趣的互动装置来感受OPPO新品所要呈现的特性。
RFID System / RFID系统：
The audience picked up an RFID bracelet at the entrance, then took a photo in each area with the help of their bracelet. They could then browse all the photos taken at the exhibition exit and share them with friends.
RFID系统贯穿全场，观众在入口处领取一个RFID手环，随后在每一个区域刷手环拍照，在展览出口处刷手环即可获取所有照片并分享至朋友圈。
Quick Charge Area / 能量呼吸：
Entering the exhibition area, the consumers' eyes were automatically attracted by hundreds of hanging energy balls. In the area where the energy balls merged, two charging stations were set up and different types of OPPO phones were placed for charging. The balls lit up as the charging progressed. the new point --Faster charging was illustrated by how fast energy balls lit.
进入展览体验区，体验者的视线就会被数百个悬挂的能量球所吸引。在这个由能量球汇成的区域内，设置了两台充电桩，分别安放不同型号的OPPO手机进行充电，随着充电的进行点亮球体，通过点亮能量球的先后速度来展示其新品充电更快的亮点。
The Deep World / 深度世界：
Venus and David statues were displayed in the deep world space. Using Kinect technology to detect the users position, the statues would turn toward them. This experience symbolized the Oppo R17 TOF stereo camera function.
在深度世界空间内陈列着维纳斯及大卫雕像，采用Kinect技术抓取体验者的移动轨迹，并转化为屏幕中雕像移动呈现的角度，这个装置寓意Oppo R17 TOF立体拍照功能。
At Touch / 触·动：
In the touch-motion space, the colors of the different R17 covers could be switched by the phone on the console. The corresponding patterns animation were then projected on the silky fabric, which movements created a dynamic and enhanced visual experience.
在触·动空间里，通过操作台上的手机可以切换不同的R17背壳颜色，使相应的渐变幻彩投影在丝绸布艺之上，丝质缓慢流动的丝绸带来动态渐变的震撼视觉效果。
Shimmer Story/微光故事：
In the night space, the phones covers were mimicked by abstract colorful visuals.The user could perceive the technical prowess of the product thanks to lidar technology.
在夜色空间中，将与手机配色有关的视觉内容制作成抽象视觉，通过体感追踪技术进行互动，让体验者感知产品在夜拍上的技术加持。
The OPPO's fantasy night brought a great interactive experience to many guests, and has shown the charm of innovative technology.
此次OPPO奇妙梦幻之夜为众多体验者带来了出色的互动使用体验，展现了创新科技的魅力。
Agency: APAX
Client: OPPO
团队介绍 ／ Team introduction:
Technical Director: CL Dong,
Account Director:Allen Ren
Senior Content Designer & Art Direction: Yann Eldin
Graphic Designer: Elaine Song
Installation Designer: Jingyan He
Software Engineer: Zeo Zhuo、Tiankai Cui、Yawei Chen、Shuangshuai Jiang、Wenkai Fang
R&D Director: Matthew DeBlock
Project Executive: Kimi Sun、Jinying Li
特别感谢 ／ Special thanks:
And big Thanks to APAX Group for this collaboration.
-
* 文章为作者独立观点，不代表数艺网立场转载须知
- 本文由 Wonderlabs 授权 数艺网 发表，并经数艺网编辑。转载此文章请在文章开头和结尾标注“作者”、“来源：数艺网” 并附上本页链接： 本站部分文字及图片来源于网络，如侵犯到您的权益，请及时告知，我们将及时处理或删除。
-
-
上海
分包方 · 互动创意设计及制作安装
已认证的机构号
最近发布
-
07-19
-
05-16
